Coolgrey were tasked with the creation of a character graphic to symbolise the new ‘Smartcard’ system in the college. We introduced ‘Maxwell’ to the client and based the campaign around how smart the card is and it’s functionality. A new sub logo was created and we planned a full rollout of the ‘Smartcard’ campaign which began with a soft launch in June 2014. The full rollout of signage on campus was finalised in September 2014. To enhance the brand and to get existing students to get to know the smartcard functionality we created a graphic animation. A great project to be involved with.