The Student Centre at UCC
BRANDING / EDITORIAL DESIGN
The visual identity for The Student Centre is rooted in bold typography, with an emphasis on creating a strong, memorable design. By experimenting with the form of the letter 'E', the concept of aligning these characters emerged, evolving into a distinctive graphic representation—the iconic pillars. The nine lines formed by the 'E' symbolise the various aspects of The Student Centre, such as retail, dining, and hospitality.
The logo’s text is stacked across three tiers, reflecting the building’s three floors. This design choice mirrors the architecture, creating a seamless connection between the brand and its space, resulting in a timeless and instantly recognisable mark.
“Coolgrey have a wonderful approach to meeting the design needs of the Student on campus, every campaign is carefully researched with the audience in mind and they never fail to reach our expectations.”