JOHNSOn & Perrott MOTORSTORE

BRAND IDENTITY / MARKETING COLLATERAL

Johnson & Perrott Motor Group is one of our longest standing clients. In 2019, we created the identity for the latest brand to fall under the groups ever-growing umbrella of businesses. Motorstore - a car dealership specifically for the used-car market - set apart from competitors due to the assurance of being backed by a well-respected brand with 210 years of being leaders in their industry and a team of highly experienced professionals.

We created a brand that was slightly softer and more approachable to suit the nature of the business and their target market, while also ensuring it fit along side the parent brand - Johnson & Perrott.

We developed a typographic logo which uses simple symbolism of the concept of ‘more’. More cars, more experience and more trust for their customers. We then created a series of digital and print marketing collateral for launching the brand to the public.