It was important to the company that the iconic Johnson & Perrott shield remain as the logo symbol, however revamped typography was needed to bring the branding up to date. Careful consideration was given to the choice of typeface that could work for everything from website and advertising design, as well as car graphics and signage. A strong Sans Serif was the style of choice.
For the past decade, the colour usage for the brand was primarily based on shades of blue and grey. While still retaining these colours, we’ve made black the primary colour to use across all designs. The sleek black finish provides the luxury, high end effect we were looking for.