For a brand that is selling a product, packaging design is everything. Consumers buy with their eyes. Whether it is food and beverages or otherwise, you want your packaging to reflect the quality of your product that all your hard work went into.
We live in the digital age of Instagrammers and Snapchatters, of all ages. Whether you're selling a beauty product to a twenty something year old or a food product to a health nut, chances are if your packaging looks awesome they will want to share their purchase with their social network, which will only enhance your brand recognition further.
Invest in good packaging today, it's a no brainer.